Pairing Google employees with the right agency partner.

Unclear information on how to work with external agencies at Google was causing additional work for the team in charge. Together with Google Brand Studio - the creative in-house hub - we were asked to design a web service to help Googlers navigate the framework and find the right agency partner.

In close collaboration with the Google team on site, we set a playful, light-hearted visual direction. Simplicity was key, especially in copy and layout. An animated illustration style was developed to match the message and maintain a guided flow throughout the experience.

With a simplified flow and step-by-step process, the site successfully helped Googlers navigate the agency process and improved internal administration.