Redefining luxury commerce by creating a future-proof e-commerce platform for the iconic brand.

Following the merge of Bang & Olufsen with its younger sub brand B&O Play, the iconic Danish audio house needed to reinvent their digital presence and cater for their wide range of luxury products.

We were tasked to design and build a new global e-commerce that suited everything from small portable speakers to entire TV systems.

A creative strategy to place storytelling at the heart of e-commerce was born from a discovery phase together with B&O. Built on the brand’s rich heritage and history, the products tell their own story and invite consumers to immerse themselves.

Every design decision was carefully crafted with nodes to visual elements of iconic products and based on the design pillars of the brand.

The new bang-olufsen.com launched successfully and saw an increase in conversion and revenue globally.

Ana International ECHO Awards
Gold: Best Brand Experience 2020

Transform Awards Europe
Bronze: Best Customer Engagement 2020

The Webby Awards
Honoree General Websites: Shopping 2020

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