Brand refresh for a biotech startup pioneering children’s health.

Alba Health is a biotech startup aiming to prevent the development of chronic diseases from early ages. Together with scientists, Alba provide gut health tests for young children and professional consultation to their parents.

Following a successful launch, Alba invested in a rebrand that would be more true to their brand, offering and purpose.

Together with initial creative direction from Bust, I outlined a new visual design language that feels positive, trustworthy and qualitative. “Alba” means sunrise in italian, inspiring warm tones and gradients.

New imagery was developed using AI and 3D tools, and key UI elements from the app were lifted to better explain the data-based test results.

A new website was launched in the autumn 2024. The mobile app - used by customers to submit information, receive personal consultation and see test results - was given a facelift to align with the new design.

A PDF report containing detailed test results and analysis was also redesigned, along with the physical manual received together with the test kit.